Innovation and creativity are greatly affected by a company's culture and environment. Although research is a valuable tool, it can take you only so far. The best way to see the potential is to see it firsthand. That's why we use the very technology and media we seek to understand. Our offices and teams are geared up with the most recent Wii/Xbox/PS games, Facebook widgets, iPhone applications, and all the other latest and greatest things we can get our hands on.
However, our culture of "what's next" does not sacrifice the responsibilities of today to simply "play" in the future. Rather, by remaining solution agnostic (we believe the challenge and goal should drive the solution, not the other way around), and by crafting "work that works," we stay grounded in producing results. And not just that — our determination to stay constantly open-minded allows us to be inspired by new and unique opportunities that provide our clients with even greater opportunities to succeed.
Staying on top of the current trends is easy when you do it for work and for fun. We want to make sure everyone on our team understands that concept, and revels in it. That's why we give every team member — not just the creatives — five hours a week to explore new territory. Our clients benefit, our company benefits and our team members benefit. Our culture is not just innovative — innovation is part of our culture. That makes this a really exciting place to work for... and to work with.