Perspectv Distilling Company names Drumroll AoR.
AUSTIN, TX (July 2, 2018) – Perspectv Distilling Company announced today that it will tap Austin-based engagement agency Drumroll to help with their rapid expansion, starting with digital, out of home and experiential marketing.
The agency will first tackle Perspectv Distilling Company’s Real Good Vodka brand, which launched in October 2017 and is currently available in Texas. Perspectv has plans to expand into Florida, Colorado, Illinois, Louisiana, Georgia and Indiana over the next six to nine months. This initial campaign, set to launch this summer, will focus on digital and out of home and run in major Texas markets of Houston, Austin, Dallas/Fort Worth and San Antonio over the next six months.
“Real Good Vodka’s core brand tenets of being bold, original, embracing the now, sharing often and celebrating the unexpected completely align with our values as an agency,” said Chris Mollo, Co-Founder and COO of Drumroll. “We are thrilled to help bring this exciting Austin-born brand to even more markets, as they continue to scale their operations and distribution.”
“It was important for us to engage with a local agency that has a track record of working with national brands as we continue to roll out our products, nationwide,” said Scott Murray, CEO and Founder of Perspectv Distilling Company. “Drumroll’s team intuitively understood the Real Good brand as well as our go to market strategy. Their depth of expertise beyond “traditional” agency services will amplify our brand moving forward. The creative work done on the OOH and website has perfectly captured the essence of the brand in a way that is engaging.”