Powering your nextLaunch campaign experience for the world’s best mobile processor
Background
The reveal of the AMD RyzenTM 5000 Series Mobile Processor was an exciting moment for AMD. It brought the extremely powerful Zen 3 architecture into premium laptops for gamers, creators and students.
Core Capabilities
- B2C campaign experience development
- Virtual video/photoshoot during pandemic
- YouTube pre-roll, digital, print & social
How it started:
AMD engaged Drumroll to build excitement for the launch of the mold-breaking AMD RyzenTM 5000 Series Mobile Processor and show off the unprecedented power it offers. While the product is inarguably best-in-class, standing out is no easy task in a tech marketing landscape where everything is always better, faster, and lighter.
What we did:
We created a holistic launch campaign experience that brought the processor’s benefits to life in the unique ways each audience uses them. From class projects, to side hustles, to late night gaming marathons, we wanted to show how the AMD RyzenTM 5000 Series Mobile Processor powers whatever our audiences are tackling next. Our approach to YouTube pre-roll and social video incorporated quick cuts, fast camera moves, and exaggerated sound design to help bring the processor’s lightning-fast capabilities to life. The campaign spanned many other touch-points – from digital executions to CEO, Dr. Lisa Su’s 2021 CES keynote for the product launch.
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