Powering your nextLaunch campaign experience for the world’s best mobile processor

Background

The reveal of the AMD RyzenTM 5000 Series mobile processor was an exciting moment for AMD. It brought the extremely powerful Zen 3 architecture into premium laptops for gamers, creators and students.

Core Capabilities

  • B2C campaign experience development
  • Virtual video/photoshoot during pandemic
  • YouTube pre-roll, digital, print & social

Background

The reveal of the AMD RyzenTM 5000 Series mobile processor was an exciting moment for AMD. It brought the extremely powerful Zen 3 architecture into premium laptops for gamers, creators and students.

What we did:

We created a holistic launch campaign experience that brought the processor’s benefits to life in the unique ways each audience uses them. From class projects, to side hustles, to late night gaming marathons, we wanted to show how the AMD RyzenTM 5000 Series mobile processor powers whatever our audiences are tackling next. Our approach to YouTube pre-roll and social video incorporated quick cuts, fast camera moves, and exaggerated sound design to help bring the processor’s lightning-fast capabilities to life. The campaign spanned many other touch-points – from digital executions to CEO, Dr. Lisa Su’s 2021 CES keynote for the product launch.

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