Straight from the sourceFueling fandom with a best-in-class shopping experiences and marketing programs.

How do we get customers to buy straight from the source?

Microsoft enthusiasts love their technology, but unfortunately they were shopping at our low-priced competitors. By developing the cross-channel customer journey, Drumroll has introduced and engaged customers through the value of buying directly from Microsoft store.

Our holistic campaign-planning approach integrated online, offline and social communications and led to increased metrics, record sales and happy techies.


Named Digital Agency of Record
Languages Around the World


New to the scene.

Microsoft opened its first retail storefront the fall of 2009, but our customers simply were not fully aware of the benefits that came along with buying directly from the brand — the creators, coders and company who knows these products the very best.


Capturing customers beyond check out.

As Digital Agency of record, Drumroll developed the entire customer journey for Microsoft’s online shoppers. Our strategy focused on how to engage customers and provide value at every touch point — before, during and after purchase — through quarterly editorial planning, consistent data mining and segment definition.


Straight from the source.

Internationally, we’ve built brand love across all digital and physical-to-digital touch points by connecting customers directly with Microsoft. We focus on communicating the value of the brand and its differentiating features through online communications refined by test and learn plans, dynamic content and segmentation strategies.


Too good to share.

What was once considered a “fringe” digital channel, Drumroll evolved Microsoft store’s email program into a critical revenue generator. We continue to exceed overall engagement and performance year after year (but the numbers are so good, we’re contractually obligated to keep them confidential).

We’re not only great to work with but we’re also fun to talk to.
Give us a shout and let’s do some great things together.